Meet customers where the work happens
Better customer data should not require another tab. Infinite Audience brings identity resolution and enrichment into the systems where marketing, commerce, and customer teams already work.
One identity, more places to use it
Section titled “One identity, more places to use it”Supported integrations share the same record-licensing model as the platform. When an identity is already actively licensed and the workflow supplies its Infinite Audience person ID, supported refreshes can reuse that identity without buying it again.
You can also save eligible successful integration matches and turn them into segments inside Infinite Audience. See Use integration matches.
The first sync, and every one after
Section titled “The first sync, and every one after”Connecting a tool for the first time introduces us to a customer base we have not met. That first sync resolves those customers and licenses them to your organization for 12 months — so from the second sync onward you are working with customers you already own, and that same identity carries into your audiences, your other connected tools, and your deliveries.
Before any run starts, you see how many customers are in reach and the most it can cost, and nothing begins until you confirm. See Record licensing for how the twelve months work.
One place to set your pace
Section titled “One place to set your pace”Connected tools do not keep separate spending limits. Everything an integration does draws on your Infinite Audience account, so your controls live in one place — a monthly budget you set, or automatic top-ups that keep work moving — under Account → Billing. Each integration links you straight there.