Resolve
Bring a record without an Infinite Audience Graph Person ID. We do the identity work and return enrichment for a successful match.
Record licensing
Record licensing is our way of making good identity work keep paying off.
When Infinite Audience delivers a real customer identity, that identity is licensed to your organization for 12 months. This includes eligible filter, similarity, propensity, and mixed audience deliveries as well as identity matches. During that active period, supported platform and integration workflows can reuse the identity without another identity-license charge.
The pricing model, in plain English
Section titled “The pricing model, in plain English”Reuse
Use the licensed identity across supported workflows. The license belongs to your organization, not to one file or one integration.
Refresh
When a new major data release is available, supported workflows can retrieve current enrichment for an actively licensed identity without matching it again.
Renew
After 12 months, the next successful external delivery renews the identity license for another year.
What helps you save
Section titled “What helps you save”- Keep the Infinite Audience Graph Person ID. It is the key to direct reuse and refresh.
- Send it back on future enrichment work. When a supported workflow receives a valid ID, it can skip matching and go straight to the current record.
- Do not worry about duplicate rows in one job. If several rows resolve to the same real person, the identity is counted once for that operation while every row remains in your output.
- Reuse across surfaces. A license first created through the platform can be honored by a supported integration, and vice versa.
How status is reported
Section titled “How status is reported”Every enriched record reports two fields that explain its status: resolution_action (what happened to the data) and license_action (what happened to the billing license).
Data outcomes: resolution_action
Section titled “Data outcomes: resolution_action”resolution_action |
What it means |
|---|---|
resolved |
Matched from submitted contact signals (name, address, email, phone). |
current |
Recognized by iag_person_id. You already have the freshest data available on the current graph release. |
refreshed |
Recognized by iag_person_id. A newer major graph release rolled out since your last delivery, so the record received updated attributes. |
unmatched |
No match was found in the graph. Unmatched rows are never billed. |
identity_unavailable |
A previously issued ID can no longer be delivered (e.g., an opt-out suppression or retired graph node). |
current vs. refreshed
Section titled “current vs. refreshed”When you submit an iag_person_id for an actively licensed identity, the response tells you whether underlying graph data changed:
| Status | Meaning | Graph data updated? | Billed under active license? |
|---|---|---|---|
current |
Up to date | No (same data release) | $0 (license_action: "none") |
refreshed |
Updated | Yes (newer data release) | $0 (license_action: "none") |
Billing outcomes: license_action
Section titled “Billing outcomes: license_action”license_action |
What it means |
|---|---|
none |
No new license fee. The identity is already actively licensed within its 12-month period, or was unmatched. |
started |
A new 12-month record license began for this identity. |
renewed |
A previously licensed identity (whose 12-month period had expired) was renewed for another 12 months. |
Connecting a new tool for the first time
Section titled “Connecting a new tool for the first time”The first sync into a newly connected tool is where the work happens. Until then we have never met those customers, so we resolve each one and hand back an identity that belongs to your organization for the next 12 months.
Every sync after that is different. We already recognize those customers, so the same people come back enriched without buying them again — and that identity travels with you. A customer resolved through your storefront is the same licensed customer when you build an audience, refresh your CRM, or send to a partner.
Think of it as onboarding a customer base once, then drawing on it everywhere. The first connection is an investment. The twelve months that follow are the return.
What is priced separately
Section titled “What is priced separately”Your account contract controls exact rates and commercial terms. In general:
- Identity resolution is the work of finding the person behind an ID-less record.
- A new or renewed record license covers the real identity for 12 months.
- Standard supported enrichment fields are included with the identity entitlement.
- Destination or activation fees can apply separately when data is sent to an external destination.
- Some integrations may use their own billing rail or plan structure.
A useful mental model
Section titled “A useful mental model”Think of the person ID as a claim ticket for a resolved customer identity. Keep it with the record. Bring it back when you want current enrichment. The platform handles license status, release eligibility, and the correct billing path behind the scenes.
Only a resolved tier 01 person ID carries this reuse and refresh meaning. Derived IDs keep unmatched rows recognizable, but they are not licensed identities. Learn the difference →
For account-specific pricing, included usage, or destination fees, visit Account → Billing in the platform or talk with our team.