Build an audience

An audience is where your customer knowledge becomes useful. Combine uploaded segments, integration matches, and groups built in Segment Studio—then send the right people to the right destination.

1. Open Library and create an audience.
2. Add one or more segments to include.
3. Add exclusions for customers you do not want to reach, such as recent buyers or suppressed contacts.
4. Review the estimated size and save.
5. Choose a connected destination when you are ready to activate.

Keep the strategy readable

Give audiences outcome-based names such as Spring win-back — lapsed customers. Clear names help sales, marketing, and data teams understand the plan without opening every rule.

Infinite Audience is expanding what teams can do with their first-party data. New ways to discover and shape high-value groups will appear here as they become available.

Built on resolved identities

Behind the scenes, Infinite Audience uses organization-safe person IDs to keep audience membership consistent without relying on raw contact details. Resolved tier 01 IDs can move from enrichment into segments and audiences; derived IDs for unmatched rows remain continuity labels rather than resolved audience members.

Learn how person IDs protect and connect customer data →