Work with the Infinite Audience Agent

The Infinite Audience Agent gives your team a simpler way to use the platform: describe the outcome, add the right context, and let the agent bring the pieces together.

It is more than a help bubble. The agent works across nearly every day-to-day Infinite Audience workflow—exploration, identity resolution, enrichment, segments, audiences, campaigns, activation, integrations, and account visibility—while keeping the visual workspace in sync.

Ask for the outcome. Skip the menu hunt.

Explore

Size a customer group, compare populations, inspect overlap, and surface the signals that make a segment useful.

Resolve and enrich

Match individual records or customer files, review mappings, and turn resolved identities into reusable customer intelligence.

Build and organize

Create and refine segments, compose audiences, manage campaigns, and return to work already in motion.

Activate with confidence

Prepare quotes, review destinations, launch approved deliveries, and follow asynchronous work through completion.

A useful first conversation

1. Open Command Center and tell the agent what you are trying to accomplish—not which buttons you think you need.
2. Add useful context: the campaign goal, the data you have, the customer group you care about, and where the result should go.
3. Review the agent’s plan, counts, artifacts, and recommendations in the workspace.
4. Approve consequential steps such as paid matching, purchases, or delivery only when you are ready.

Try a prompt like:

I want a sharper retention audience for our California customers.
Help me understand the useful signals available, recommend a focused segment,
and show me the expected reach before we save or activate anything.

Give it the brief you would give a strategist

Lead with the business goal, the audience, and the decision you need to make. The agent can handle the platform mechanics; your context is what makes the answer commercially useful.

AI with a seatbelt

The agent checks live platform data instead of inventing counts, fields, prices, balances, or workflow outcomes. It pauses for approval before consequential actions, keeps long-running work asynchronous, and explains results in plain business language.

That gives teams the speed of an AI-first experience without giving up control of spend, delivery, or customer data.

Bring the same idea to your own AI tools

Prefer to work from ChatGPT, Claude, Cursor, Gemini, or another AI client? Infinite Audience also offers an MCP server with a broad catalog of governed tools. Connect once, set the approval boundaries, and bring customer intelligence into the conversations and workflows your team already uses.

For a visual way to shape criteria yourself, continue to Segment Studio.